Carnegie acted as financial adviser to Polaris Private Equity and a consortium of existing shareholders in the recommended public cash offer to the shareholders of Awardit.
Polaris is a leading Nordic private equity company. Since its foundation in 1998, Polaris has secured investments of close to 2 billion euros from a broad group of institutional investors in the Nordics and the rest of Europe. These investors include insurance companies, financial institutions, pension funds and family businesses.
Awardit helps businesses increase revenue and profitability by implementing and operating loyalty programs, incentive programs and gift card programs targeting B2B & B2C customers. Awardit provides customers with program platforms on SaaS-basis, content in the form of commerce opportunities, partner networks as well as third party distribution of gift cards.